Duties and Responsibilities
1. Strategic Leadership
- Develop and execute integrated marketing strategies aligned with business goals and revenue targets
- Define brand positioning, messaging, and go-to-market strategies across all product lines
- Identify market opportunities, industry trends, and competitive positioning
- Lead annual marketing planning, budgeting, and KPI setting
2. Trade Marketing Management
- Oversee trade programs, dealer/distributor engagement, and in-store execution
- Develop promotions, incentives, and merchandising strategies to drive sell-through
- Ensure strong presence across retail, hardware stores, and distribution channels
- Collaborate closely with sales to align trade activities with volume targets
3. Trade Marketing Management
- Drive demand generation campaigns targeting contractors, engineers, architects, and project owners
- Develop B2B marketing strategies including product launches, technical seminars, and activations
- Strengthen brand credibility through education-driven marketing (e.g., demos, training, academy programs)
- Ensure consistency in messaging across all customer touchpoints
4. Creative Team Leadership
- Oversee development of all marketing collaterals: digital, print, video, and on-ground materials
- Ensure creative outputs align with brand identity, tone, and campaign objectives Guide concept development for campaigns, product launches, and social media content
- Maintain quality control and innovation in all creative executions
5. Cross-Functional Collaboration
- Work closely with Sales, Product Development, and Operations to ensure alignment
- Support product innovation through market insights and customer feedback
- Act as a bridge between technical teams and marketing communication
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, Management, or a related field.
- MBA or postgraduate studies in Marketing, Business Management, or related disciplines is an advantage.
- At least 7–10 years of progressive experience in Marketing, Trade Marketing, Brand Management, or Commercial Marketing, with at least 3–5 years in a leadership role.