Job Overview:
• Determines customers' needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company's product to competitors' products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with sales director to develop product sales strategies.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Contributes to team effort by accomplishing related results as needed.
Qualifications:
• Bachelor's Degree in Business Administration or Mass Communication
• 3-5 yrs. work experience in marketing, brand or product management, digital marketing, sales, and trade marketing.
• Has creative thinking, analytical, organizational, and strong leadership skills.
You may also fill out the online application here: (https://bit.ly/MagnaPrimeOnlineApplication)